How to Make a Demo Video: the Complete Guide

One of the best ways to show the benefits of and how to use a particular product is through a high-quality demo video. However, you might be wondering how to approach making a product demo video. To get the results you want from your demo videos, there are certain best practices to follow and software that you can use to put together the perfect demo.

Here we'll go over some of the ways you can make a demo video, including the type of software you can use to complete your next project.

How to make a demo video

As you make your demo video, there are specific steps you can take to make sure the video is effective and engaging.

Record in the right aspect ratio

A product demo often entails recording a screen as companies demonstrate their software and how it works. In doing so, it's important to make sure the video is in the right aspect ratio for each clip to provide viewers with a consistent, accurate representation of your software. Otherwise, there could be inconsistent framing and stretching of the image that makes the video appear skewed and poorly produced.

Speed the video up if needed

As long as it doesn't appear too unnatural, you can speed sections of your video up when demonstrating software or other products. This is preferable to cutting. Too many cuts could eliminate cursor movements or skip through other actions, potentially adding confusion and making it harder for the viewer to follow along.

Slow the video down in other areas

In other areas where things might move too quickly for viewers to follow along, you can do the opposite of fast-forwarding. For more complex actions, consider slowing down or adding extra narration to clarify certain points that might otherwise be confusing.

Simplify things as much as possible

The old saying "keep it simple silly" definitely applies to demo videos. Overloading the video with more information than it needs to include could overwhelm viewers, causing them to turn it off rather than struggle to comprehend particular points. Again, slowing things down or speeding up as needed can help maintain clarity and efficiency without glossing over vital details.

Use a script and keep things concise

To prevent any disorganization or unnecessary fumbling during your video, develop a script to help you keep everything straight. You don't necessarily need to follow the script verbatim, but it can give your video direction and highlight the important points. It also helps to practice before recording to help you figure out the most concise way to make a point and demonstrate it, further eliminating unnecessary footage.

Demo video maker

In addition to these best practices, you need reliable video recording and editing software to help you put your videos together from conception to completion.

The right demo video maker will allow you to capture high-quality and consistent screen recordings while providing you with plenty of editing tools to finalize your project. You should easily set a specific aspect ratio and other video specifications to keep all clips consistent, with the ability to trim, add effects, or speed up or slow down sections of the video. You can then use this software to produce and edit all of your demo videos, which can be invaluable if you need to produce multiple videos for different types of software or various specific product features.


With the combination of a good demo video maker and an efficient filmmaking strategy behind your demo videos, you can produce top-quality videos that help people get the most from your products and drive more sales.

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